ROAST & FIX
Example roasts

Free landing page autopsy

Your landing page copy has problems.We'll tell you exactly where, rudely.

Paste your headline, supporting copy and call-to-action. We score the real words for clarity, hook, call to action and proof — then hand you a letter grade and a card built for the timeline.

Free, no signup. Your copy is sent to our AI service, but never posted publicly without your say-so.

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Fresh from the grill

These three are simulated examples with invented brands, written to show the format. Their grades are calculated with the same weights as a real audit.

Simulated example

synergyflow.example

F · 39/100

“Six sections of copy and I still can't tell if you sell software or a support group.”

Clarity31
Hook38
Call to Action44
Proof & Credibility52
Simulated example

Your pasted copy

F · 22/100

“This headline has been used by a generation of startups and worked for none of them.”

Clarity20
Hook18
Call to Action20
Proof & Credibility35
Simulated example

brewbox.example

C- · 71/100

“Genuinely tasty offer, then the copy hides the price and the button.”

Clarity82
Hook68
Call to Action58
Proof & Credibility74

How the grade works: Clarity 35%, Hook 25%, Call to Action 25%, Proof & Credibility 15%. The weighted average becomes the score, and the score maps to a letter grade (90+ A, 80s B, 70s C, 60s D, below 60 F).

The Fix — free while in beta ($19 later)

Anyone can criticise. We'll rewrite it.

One click after your roast and you get the rewrite: a ready-to-use hero, five distinct headline angles, rewritten value props, CTA options, and a prioritised action plan. Delivered instantly — no card, no checkout, no charge while we're in beta.

  • 5 hero headlines, each with the reason it works
  • Rewritten value propositions in your voice
  • CTA copy options that ask for commitment
  • A prioritized action plan you can put to work today.